CLEAR THINKING
MADE VISUAL.

Understanding great ideas are not industry specific.

I have spent most of my professional career following the guidelines and standards to making the best creative design solutions that effect the user’s interaction within the digital space of mobile or web products. Understanding great ideas are not industry specific. I’ve worked on various projects of all sizes, scopes with companies small and large to create great experiences with cutting-edge design from Small Businesses to Brand New Startups to Fortune 100 companies.

UX Positions Held: UX Lead, UX Architect, Product Designer, and UX Designer

My UX Process:
1. UX Strategy – building a detailed plan to align brand identity with the desired user experience at every customer touchpoint. Critical to the success of any digital product or web application.
2. Research & Empathize with Users
3. Analysis & Defining the Problem
4. Concept & Ideation (Solutions)
5. Design the Experience
6. Usability Testing (Iterate Steps 4 – 6 until Product is Refined)
7. Implementation
8. Retrospective

Designing Product:
– Traditional Business Approach – Focus on viability and benefits to business
– Design Thinking Approach – Focus on the needs of people, possibilities of technology, and requirements to business success
– Lean UX Approach – Focus on customer feedback and continuously improves
– Design Sprint Approach – Focus on designers to work with customers in prototyping and testing – to learn quickly on different aspects of design and then integrate

I personally have had the privilege of every approach at my disposal and learning from that exposure to each has allowed me to become the designer I am today. I have thrived in each approach and there have been times when the budget didn’t allow certain advantages in technology but you draw from the times where you have had those at your disposal and realize you learn from every day life if you are aware of your surroundings and realize you can put those experiences into your design thought process.

I have served as a Creative Director, Outreach Director, Graphic/Web Designer, UI Developer, and Front-End Engineer. I have worked with Top-Tier Creative Agencies on Digital Products and Web Properties. I have worked on Landing Pages, Email Drip Campaigns, Developer Portals, Customer Portals, and eCommerce Websites. I have worked on Video Tutorials, Interactive Brand Identity Packages, Marketing Collateral, Print Ads, Direct Mail, Tradeshow Graphics, and Conference/Event Collateral, Presentations, Pitch Decks, Patent Drawings.

The importance of these three components is exponential when you understand they collectively hold the same amount of weight. It is imperative that these three components work together if you want real success.

01. DIGITAL.

Understanding the steps and nuances that push design into development towards launch into real world on app stores or the internet. Digital products take a combination of understanding the user and identity of the brand. Behavioral Patterns showcase the expectations of interaction and can help provide insight to the success of a product. Users must come first, stepping into their shoes and thought process gives you the insight to make design choices that benefit both the brand and the user collectively. Success is imminent.

02. BRANDING.

Understanding that identity is the importance to branding, representation of the company and the people that drive its business services or products. Identification is more than the design it is the synergy and energy the company emanates through its products and services. The label is the recognition of the brand but the product/services showcase the value the brand provides to its consumers.

03. MARKETING.

Know your audience and you will know how to appeal to them at the level that grabs their focus. Marketing draws the focus and captivates them to engage and react with the brand. The brands identity must build its reputation in every interaction with the consumer which allows the brand’s services and products to gain from that reputation based on the quality of services and quality of product.

I have the passion to work with the experience I have been afforded, but I have the tenacity to learn anything that is necessary to drive towards success and get the job completed on time and on budget.

Research: Competitive Analysis, Quantitative/Qualitative Data Analysis, Brainstorming, Card Sorting, Affinity Diagraming, Usability Testing, Documentation.

Design: User Stories, Personas, Low-Hi Fidelity Prototypes, Low-Hi Fidelity Mockups, Heuristic Evaluations, Empathy Mapping, Journey Mapping, Information Architecture, User Task Flows, UX Specifications, Topography, Sitemaps, Storyboards, Usability Guidelines, Style Guides, Development Specifications, Presentations, Pitch Decks, Patent Drawings Patent Documentation.

Other: Photography

UX is where business goals meet user needs.

Wireframing/Prototyping: Balsamiq, Sketch, Invision, Proto.io, Figma, Photoshop, Illustrator, Fluid UI, Adobe XD, Origami Studio, Miro, Zeplin

Graphic Design: Adobe Creative Cloud / Corel Draw

UX Research: DScout, Ethnio, UXtweak, Sprig, Smartlook, Google Analytics, Adobe Analytics, WebTrends, AWS Analytics, Excel, SQL, A/B Testing, Surveys, Survey Monkey, KissMetrics, Crazy Egg, Clicktrace, Hotjar, HubSpot, Mixpanel, RealEye.io

UX Testing: Maze, Sprig, Dovetail, UserTesting

Documentation: Usabilla, Notion, Trello

Planning and Collaboration: Slack, Confluence, Knowledgebase

Task Management: Trello, Jira, ZenDesk

Development: Visual Studio, .NET, XCode, HTML5, JavaScript, Android Studio, Bootstrap, Material UI, jQuery, Ionic, Aptana Studio, AngularJS, React Native

The client usually has much more knowledge about their company and product than you do, so it is worth using this knowledge as much as you can. Client’s engagement also allows you to make sure that you understand business needs and constraints well, and that you deliver real value for them.

“Erick is a UX Architect who has helped us build the best product possible. The time he invested into each project for our products was unmatched. He is relentless in pursuit of the best outcome.”

Treverse

“Erick has laser focus when it comes to details, and He cares about users unlike any other designer I have ever worked with.”

Nike Vision

“Erick is a fantastic designer. His ability to create fresh, engaging designs is wonderful. Takes a unique person to understand a vision and be able to apply it to a functional design.”

Intel-GE Care Innovations

I would love to be the UX Professional on your project if you are looking to drive user engagement and proven results that showcase you care about how your users feel when using your product.